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CREEKVIEW BRANDING

TARYN FRANSEN

ART DIRECTOR

ROLE

Conception 

Design

Execution

AGENGY

ZGM Modern Marketing Partners

CreekView is a community in SW Calgary that has a lot of other competitive communities surrounding it, that all claim to be 'connected to nature'. But, it has one advantage over its competitors-its 75% surrounded by Pine Creek. A creek that ensures that your neighbours will always be the wildlife, and serenity that comes with it. 

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Visually, using organic shapes in contrast with the sharp edges of the wordmark to represent the balance of how busy life is and how calming it is to be around nature.

THE BRIEF

KEY INSIGHT

CreekView is a community that provides a quiet and relaxing area for your family to take a slower approach to everyday life.

TONE OF VOICE

Calm but not bland, conversational but not slangy,
passionate but not excitable, elevated but not pretentious.

DESIGN DRIVERS

Calm

Low-energy/grounded

Conversational

Approachable/friendly 

Passionate

Rich in colour 

Elevated

Confident white space

THE SOLUTION

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DERIVED FROM THE SHAPE OF THE CREEK AROUND THE COMMUNITY

SECONDARY LOGOS

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BRAND ELEMENTS

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PHOTOGRAPHY

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CLOSE UP TEXTURES IN CONTRAST WITH WIDE ENVIRONMENTAL SHOTS

BRAND APPLICATION

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IF YOU'VE COME THIS FAR

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