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CREEKVIEW BRANDING
TARYN FRANSEN
ART DIRECTOR
ROLE
Conception
Design
Execution
AGENGY
ZGM Modern Marketing Partners
CreekView is a community in SW Calgary that has a lot of other competitive communities surrounding it, that all claim to be 'connected to nature'. But, it has one advantage over its competitors-its 75% surrounded by Pine Creek. A creek that ensures that your neighbours will always be the wildlife, and serenity that comes with it.
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Visually, using organic shapes in contrast with the sharp edges of the wordmark to represent the balance of how busy life is and how calming it is to be around nature.
THE BRIEF
KEY INSIGHT
CreekView is a community that provides a quiet and relaxing area for your family to take a slower approach to everyday life.
TONE OF VOICE
Calm but not bland, conversational but not slangy,
passionate but not excitable, elevated but not pretentious.
DESIGN DRIVERS
Calm
Low-energy/grounded
Conversational
Approachable/friendly
Passionate
Rich in colour
Elevated
Confident white space
THE SOLUTION

DERIVED FROM THE SHAPE OF THE CREEK AROUND THE COMMUNITY
SECONDARY LOGOS


BRAND ELEMENTS


PHOTOGRAPHY

CLOSE UP TEXTURES IN CONTRAST WITH WIDE ENVIRONMENTAL SHOTS
BRAND APPLICATION




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