Cannabis culture is changing rapidly, and it has changed since this project was complete. One thing that is certain, and what this project guessed right, is more and more people are trying cannabis for the first time.
Haven was built before legalization and designed to be a quality and approachable third place for people to dip their toe into the world of cannabis. Haven is focused on bringing the best of both the accountable medical and fun recreational worlds into one safe, welcoming, informative and fun environment.
The cannabis market is either:
Plus, there are some
A new market means a new audience.
Target 1: The Doobie Newbie
They have never really thought much of cannabis, but are open to trying it now.
Target 2: The Stoked Toke-r
A friend of the Doobie Newbie, likely their sort of cannabis guru.
These people need a balance between:
The cheap and stereotypical stores
The expensive, and intimidating stores.