Haven

Branding Concept

(April 2018)

Cannabis culture is changing rapidly, and it has changed since this project was complete. One thing that is certain, and what this project guessed right, is more and more people are trying cannabis for the first time. 

Haven was built before legalization and designed to be a quality and approachable third place for people to dip their toe into the world of cannabis. Haven is focused on bringing the best of both the accountable medical and fun recreational worlds into one safe, welcoming, informative and fun environment.

The cannabis market is either:
Stereotype.jpg
or
Fancies.jpg
Plus, there are some
Cha-cha-cha-changes
Legalization.jpg
A new market means a new audience. 
Target 1: The Doobie Newbie
Smiling Young Woman
They have never really thought much of cannabis, but are open to trying it now. 
Target 2: The Stoked Toke-r
A friend of the Doobie Newbie, likely their sort of cannabis guru.
These people need a balance between: 
  • The cheap and stereotypical stores
     
  • The expensive, and intimidating stores.  
BRAND
CHARACTERISTICS
EASY
 
INFORMATIVE
FUN/ENJOYABLE
DESIGN
DRIVERS​
HARMONIOUS
 
STRUCTURED
WAVY
The solution?... 
HavenLogo-Tall-White.png
Logos.jpg
Logo-meaning.jpg
Typography.jpg
1-colours.jpg
2-patterns.jpg
3-BusinessCards-1.png
3-BusinessCards-2.jpg
CANNABIS PACKAGING
Breaking it down by the 3 different kinds of cannabis:
 
The pattern stays the same, but the background changes to reveal something new every time. 
INDICA
HYBRID
SATIVA
Label
Design
STORE EXPERIENCE
IN-STORE DIRECTORY
Tablet Copy 4.png
Strains.png
Sour Diesel.png
AND OF COURSE, SOME SWAG