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2x4 – TACADA HOMES

TARYN FRANSEN

ART DIRECTOR

ROLE

Conception 

Design

Execution

AGENGY

ZGM Modern Marketing Partners

Tacada Homes, renowned for their exceptional construction craftsmanship, asked us to help express gratitude to their suppliers and partners with something unforgettable. We reimagined what a 2x4 could symbolize: one part home builder, one part craft beer, celebrating lasting partnerships.

 

The craft of this campaign was essential. The design was burned into real wood, digitally scanned, and paired with custom packaging to bring this idea to life.

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Redefining the meaning of a 2x4.

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Crafted with precision, like a TACADA home. 

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MORE WORK COMING SOON

Portfolios are tough to compile—you know how it goes. The work is done, but I'm working on designing the story of how to tell it. Please reach out to see more work, and I will happily send it over. 

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